Search engine optimization is the way toward getting activity from the “free,” “natural,” “article” or “regular” indexed lists on web search tools.
Social Media Optimization
Social media optimization (SMO) is the way toward expanding the attention to an item, brand or occasion by utilizing various web-based social networking outlets and groups to create a viral reputation.
PPC remains for pay-per-click, a model of web showcasing in which promoters pay an expense each time one of their advertisements is clicked. Basically, it’s a method for purchasing visits to your site, as opposed to endeavoring to “procure” those visits naturally.